Home appliance industry eyes strategic export plan to revive sector

July 18, 2025 - 15:13

TEHRAN – Iran’s National Home Appliance Manufacturers Association is drafting a strategic export plan as its top priority for the year, aiming to lift the industry out of prolonged stagnation, the association’s secretary general said.

Nasrin Ojaghi told state broadcaster IRIB that addressing the home appliance sector’s core challenges—including foreign currency allocation, import registration delays, and weak domestic demand—requires unified action among industry stakeholders.

“In the current difficult climate, solidarity within the industry is essential to find joint solutions,” Ojaghi said.

She said the association is holding talks with relevant authorities to resolve the sector’s bottlenecks. “We view export development as the key path out of the recession, and the strategic export roadmap will serve as our guide,” she added.

Ojaghi noted ongoing negotiations with Iran’s customs office and the Ministry of Industry, Mining and Trade to streamline export procedures.

“With policymakers now having a clearer understanding of the industry’s situation, there is greater potential for effective cooperation,” she said, emphasizing that collective action is needed to overcome the barriers facing the domestic appliance sector.

EF/MA

Leave a Comment